Jessica Farron grew up in Bethesda, Maryland where she attended and graduated from Stone Ridge, an all-girls school. After graduating with a BS in Business Administration from Boston University, Jessica began a nearly two-decade career in marketing with a particular emphasis on digital marketing and e-commerce, holding several roles at The North Face, Williams-Sonoma, and Gap, Inc. Most recently, Jessica was Global VP of Marketing at Banana Republic, leading the marketing and creative teams. Currently, Jessica is a Principal at Short List Capital, a female-led collective that focuses on early stage investing. Jessica is also engaged with several non-profits focused on education and serves on the boards of California College of the Arts (CCA) and SLS Preschool and previously served on the Executive Committee of the Bay Area Discovery Museum.
Jessica lives in San Francisco with her husband Matt and their daughters, Azie (Hamlin ’29) and Luisa (Hamlin ’32). She enjoys travel, studying new languages, art, and hiking with Diego, the Farrons’ new puppy.